Digital / Internet

22 September 2015

Allyson Morgan

62% of Brits say yes to dislike button


  • 62% of people in the UK want a "dislike" feature for facebook
  • 30-39 years are most pleased about the prospect of being able to "dislike" on facebook

Will the "dislike" button overtake the "like" button?

Mark Zuckerberg recently announced facebook is working on a "dislike" button to complement the well-known and established "like" button. Zuckerberg didn't reveal what the button would be called but it's function is clear. What is the opinion of the Brits? Do they "Like" the prospect of being able to "Dislike"?

62% of UK participants would welcome the new feature; men (66%) are noticeably more enthusiastic than women (59%). 23% of women think the button is not necessary. Surprisingly, it is the youngest age-group who oppose the button the most strongly; 52% of 16-19 years are not keen on the idea of someone disliking their post/photos etc. On the other end of the spectrum, 72% of 30-39 years are looking forward to the feature. Facebook have yet to confirm a date for the introduction of the function, the 30-39 years may have to wait awhile. What other functions would you like to see on facebook?

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Survey data base

Type of survey : British population between 16-69 years of age
Sample :888 British participants selected on a representative Basis.
Survey time : 18.09.2015 until 22.09.15
Method: Online survey, sample

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